REDA PEOPLE CAMPAIGN


"Sustainability is made of people. Reda's message is clearer than ever and in line with the trend that has become a necessity in the fashion world today: produce without waste, reduce CO2 emissions, respect the resources of the environment and workers. A goal for the historic group from Biella, specialized in the production of merino wool fabrics, which emerges in the new advertising campaign #RedaPeople". -MF Fashion

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“Your Future is Our Present”

Client: Reda 1865
Agency: Rock Media
Art director: Gianluca Cantar
Producer: Mariana Padin
Photographer: Christoffer Relander
First assistant & videographer: Anders Lönnfeldt
EQ assistant: Alessandro Triulzi
Retoucher: Christoffer Relander
Time-lapse photographer: Yury Sirri​​​​​​​
Groomer: Marta Calegari
Music composer: Bebop Studio